Bradford-born magician Dynamo is one of the two famous Yorkshire celebrities appearing in new television commercials for Yorkshire Tea, one of which references Kenya where around half the company’s tea leaves are grown.
In the advert, Steven Frayne who is more commonly known as Dynamo, is seen levitating through the air in the Yorkshire Tea warehouse, passing teabags to his colleague on the floor who asks him “While you’re up there, will ya grab us some fresh batch from Kenya?”
The second advert features Sheffield born Game of Thrones star Sean Bean leading a staff induction, with inspiration drawn from his most iconic film roles.
Extras appearing in the adverts, which were filmed on location in Knaresborough, were also actual Yorkshire tea employees.
Ben Newbury, Senior Brand Manager at Yorkshire Tea said: “We’re chuffed to bits with these new adverts and hope everyone loves them as much as we do.
“Sean Bean and Dynamo are experts in their crafts and truly epitomise the art of ‘doing things properly’ – an ethos that is central to absolutely everything we do here at Yorkshire Tea.
“We’re so pleased we could recruit them to help spread the message of properness.”
The adverts will be broadcast on UK television screens from today.