Air France KLM relaunch Bluebiz rewards scheme used by Kenya Airways

Air France Business Class
Air France have relaunched their Bluebiz corporate rewards scheme. Photo: Air France

Air France’s corporate loyalty programme known as bluebiz, which is also used by Kenya Airways,has been renewed and refreshed with a new look and feel with additional features and benefits for its members.

Under the redesigned scheme, members will earn more Blue Credits the higher the value of their ticket, with ancillaries such as seats and luggage available to purchase online.

Companies earn Blue Credits on every employee’s trip as long as the company’s BlueBiz account number is included in the flight details.

Bluebiz members can also participate in the CO2ZERO programme, which allows them to use their Blue Credits to offset the CO2 emissions related to Air France, KLM and Delta flights.

The scheme has also been joined by Virgin Atlantic with the announcement coming after Air France KLM received approval to acquire a 31 percent stake in Virgin Atlantic as part of a partnership with Delta.

Patrick Alexandre, EVP of commercial sales and alliances for Air France said: “We are very glad to welcome Virgin Atlantic in Bluebiz. Our joint Small and medium-sized enterprises (SME) customers will benefit from a unique commercial offer adapted to their business travel needs. This announcement comes with the renewal of the programme, which aims at making Bluebiz even more clear and even more simple to use. Our goal is to make Bluebiz the most preferred corporate loyalty programme.”

The 8 airlines which are now part of the corporate loyalty programme are: Air France, KLM Royal Dutch Airlines, Delta Air Lines, GOL Linhas Aéreas, China Eastern Airlines, China Southern Airlines, Kenya Airways  and Virgin Atlantic.


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