Hull City and Kenyan sports betting firm SportPesa have announced a one-year extension to their sponsorship deal.
SportPesa have been the Tigers’ shirt sponsors since 2016 and the current partnership was due to expire at the end of this season.
However this extended contract will now see SportPesa, who also sponsor Premier League club Everton, continue their partnership with the Championship club through the 2019-20 season.
Through SportPesa’s sponsorship, the club have faced a Kenyan All-Stars team at the KCOM stadium in 2017, and last year Nigel Adkins took his first team squad to Nairobi where they faced Kenyan Champions Gor Mahia in front of a crowd of more than 60,000 fans at the Kasarani Stadium. During the trip players and coaching staff visited a number of community projects and provided coaching workshops for local teams.
In addition, Hull have participated in SportPesa’s now annual ‘Kits For Africa’ campaign which has seen tens of thousands of items of football kit and equipment donated by fans for distribution amongst less privileged teams and players in Africa.
Speaking about the extension of the partnership with SportPesa, Hull City’s Head of Commercial, Joe Clutterbrook, said: “We’re thrilled to be able to continue working with SportPesa. The partnership has delivered some really exciting and worthwhile projects over the last three seasons and we are looking forward to continuing that into 2020. The Club would like to thank the team at SportPesa for their ongoing support and we see the renewal of our partnership as evidence of the fantastic working relationship we have.
“Having recently announced a move into the world of Formula One, it’s an exciting time for the SportPesa brand as they continue to expand across new markets and it’s a journey we are proud to be part of.”
Adam Beighton, Company Director of SportPesa, added: “This partnership was a monumental move for SportPesa when it was signed back in 2016, as it underlined the global ambitions of the company. We’re incredibly proud of the work we have carried out with Hull City and the Club has played a very important part in our company’s growth over recent years. On the same note, we feel this partnership has been hugely valuable to Hull City in terms of growing the Club’s international fanbase and offering exposure throughout Africa and beyond.
“The Club’s commitment to this partnership made it an easy conversation when it came to the renewal, and we’re incredibly excited to be planning further innovative projects to grow SportPesa and Hull City, as well as support and inspire more communities with the work we are doing together.”