Manoah Esipisu, Kenya’s High Commissioner to the UK, yesterday met with Diageo Africa President John O’Keefe and Prudential’s Julian Adams.
Former CEO and Managing Director of Guinness Nigeria, Mr O’Keefe has been in his current post since July 2015. The pair discussed the opening of the new Ksh 15 billion East African Breweries Limited (EABL) brewery in Kisumu which is projected to provide around 100,000 direct and indirect jobs for the region.
The plant will initially produce Senator Keg made using locally-sourced sorghum and Kenya Breweries Ltd (KBL) are targeting the recruitment of over 15,000 sorghum farmers with a guaranteed market for the crop.
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This will lift demand for sorghum and in turn support small-scale farmers. The Kisumu plant will also provide greater production capacity to meet the anticipated demand for an affordable and healthy beverage which would effectively compete, and in time eliminate illicit brews.
In his later meeting with Prudential’s Group Regulatory and Government Relations Director Julian Adams, the High Commissioner discussed investment and improved regulation.
Prudential has deep roots in Kenya. They first provided life insurance in the country in 1930 and Nairobi was the centre of their East African business until 1984. The Prudential Assurance building, constructed in 1959, still stands on Wabera Street in Nairobi.
Last October, the company launched Pru Dahari-Dumu, the first insurance product in Kenya with a “Never Lapse Guarantee”, a feature that guarantees policy holders will keep their product, and its benefits, irrespective of life’s circumstances.