Fairburn’s Eggs CEO Daniel Fairburn has hit the £12,000 fundraising mark as he prepares to take part in this week’s Saharan Challenge for UK based charity Farm Africa.
The Saharan Challenge will see Daniel completing in two heart-pumping marathons on consecutive days across the desert. This challenge of a lifetime will take him over sunbaked sand dunes and rugged mountain ranges, sleeping under the stars along the way.
Daniel’s training regime has seen him running after work nearly every day. “I go with my wife Sarah Louise around the local area, doing at least 10k up and down hills. I enjoy doing it with Sarah Louise because she acts as a motivator, but I beat her the other day and she was just a little mad with me! It’s much more interesting running on the road rather than a treadmill because there are the sights and sounds of Lincolnshire to enjoy,” he said.
Juggling a busy job as a farming company CEO, dad to four and preparing for a marathon challenge is not easy. “To be honest, some days training really is hard work. If I’ve had a very busy day working, I feel like I have no energy to run, but once you get into your stride, it makes it all worthwhile. The feeling at the end of a run is great too! It gives a great sense of wellbeing.”
As well as individual sponsors, the company have also invitied local businesses to support this fundraising effort.
Explaining why the business support Farm Africa, Daniel said:
“We began our family business, L J Fairburn & Son Limited, with just 150 chickens and £150 in the bank. Starting small and growing sustainably is what we are about and whilst it may be on a different scale we feel that growth and prosperity can be achieved in eastern Africa.
“Farm Africa’s approach to ending hunger is to tackle the root causes. Helping smallholder farmers produce bigger harvests is a sustainable long term solution. Farmers learn to produce more food so there’s enough to eat for their families and communities – for good.
“For us this challenge is not just about financial investment but providing the skills to farmers so that they can grow and develop.
“As food producers we have more to offer than simply financial support and look forward to getting involved in projects in the local communities of Africa. The farmers trained by Farm Africa go on to train other farmers in their area through ‘Farmer Field Schools’. Providing practical tools, improved seed varieties and training we can help African Farmers feed Africa’s people.”
Daniel will be joined on his Saharan desert marathon challenge by Fairburn’s production manager, Egle Kalinauskaite.
Penny Ruszczynski, Head of Corporate Partnerships at Farm Africa, said: “Farm Africa is thrilled that Daniel and all at L J Fairburn are supporting our work in eastern Africa once again through this adventurous challenge. Everything raised will help Farm Africa to deliver impactful and sustainable projects, working with smallholder farmers and their communities. We wish the team every success!”
If you would like to support Daniel’s Saharan Challenge, you can do so via his JustGiving page.