British company becomes market leader in Kenya after BMW franchise acquisition

BMW

London based Inchape Plc has been awarded the BMW car franchise to sell the German manufactured automobiles in more than eight markets in Sub-Saharan Africa including Kenya, Uganda and Tanzania.

The franchise is being transferred from Simba Corporation, who currently sell the cars through their Bavaria Auto luxury car subsidiary.

A formal announcement is expected to be made in the next few weeks and the UK multinational is set to start selling BMW cars from early next year. “Inchcape is taking over the BMW dealership from Bavaria. An announcement to this effect will be made soon,” said one source reported in Business Daily Africa.

The BMW takeover marks a rapid expansion for Inchcape, which also recently bought out the Jaguar Land Rover (JLR) franchise from RMA Group in August.

Speaking about being appointed the new distributor for JLR in Kenya, Inchcape Emerging Markets CEO Ruslan Kinebas said: 

“We are delighted to have secured this contract to be brand custodian for Jaguar and Land Rover in the dynamic and exciting market of Kenya. We believe that our success demonstrates the value we bring to Jaguar Land Rover as its trusted partner for the full range of distribution and retail requirements in their end markets. It also creates a very attractive platform for Inchcape to grow further on the continent of Africa.

“Our focus now is on exceeding Jaguar Land Rover’s expectations and on creating a fantastic experience for Jaguar and Land Rover customers in Kenya. The successful Kenyan team will continue to be led by Sanjiv Shah Previously CEO of RMA Kenya, appointed CEO Inchcape Kenya & Uganda.”

With the BMW move, the British multinational will have the biggest market share in the new luxury car market, ahead of rivals DT Dobie which sells Mercedes models and Porsche Centre Nairobi.

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