British adventurer, writer and television presenter Bear Grylls has given his backing to the Tusk Rhino Trail in an online video.
In the footage, Bear says:
“Did you know that a rhino is killed every 8 hours in South Africa?
“In fact, rhino populations across Africa are in critical danger, threatened by the global poaching crisis.
“The illegal wildlife trade is now the fourth largest criminal industry in the world and a booming trade supplies horn to Vietnam and China.
“Join me, and Tusk, in the fight back against poaching. The Tusk Rhino Trail is raising vital funds to help secure a future for Africa’s rhinos. So look out for rhino sculptures across London painted by some of the world’s leading contemporary artists.
“Money raised from the trail will go directly to Tusk conservation work across Africa.
“You can help by visiting the trail in London, donating, or by sharing the news using the hashtag #TuskRhinoTrail.”
The Tusk Rhino Trail is a London wide art installation that celebrates the magnificence of the rhino, and draws attention to the severe threat of poaching to their survival.
Each of the 21 rhinos has been specially designed, decorated and embellished by internationally renowned artists including the Rolling Stones’ Ronnie Wood.
The sculptures are displayed at a selection of iconic London sites including Trafalgar Square, Covent Garden and Carnaby Street and will culminate with the celebration of World Rhino Day on 22 September 2018.
The unique artworks will then go to auction in aid of Tusk on 9 October 2018 at an event hosted by leading London auction house, Christies. The high profile sale of works will be held the same week world leaders gather in London to attend the International Conference on the Illegal Wildlife Trade.