Sir Richard Branson explains why he loves Kenya for tourism magazine

Richard Branson
Sir Richard Branson. Photo: Twitter/RichardBranson

British entrepreneur Sir Richard Branson has been featured in the latest issue of ‘Why I Love Kenya’, the magazine published by the Kenya Tourism Board in which he discusses his affection for the East African country.

In the feature, the Virgin founder recalls his first impressions of Kenya which were that it was a “beautiful country, full of wonderful people, wildlife and landscapes.”

Kenya offers a vast landscape of untouched beauty … and there’s a unique sense of harmony about Kenya that you won’t find anywhere else on Earth.

Sir Richard, who is an honorary Maasai Elder, reveals that his favourite Kenyan experience is to “take a group of local children on safari,” which he says offers them a chance to “learn about conservation and the wider world around them.”

In an earlier article, he explained this further, saying: “The future of our planet is in the hands of our children – by allowing them to understand and appreciate the natural world at an early age, they can make a real difference.”

Sir Richard Branson meets Kenyan school children
Sir Richard Branson meets Kenyan school children. Photo: Virgin

Discussing how Kenya is perceived on the world stage, Sir Richard says that the government’s action against poaching has “sent a unambiguous message to poachers and traffickers alike to the effect that Kenya is no longer prepared to tolerate this bloody global trade.”

Richard Branson on safari in Kenya
Richard Branson on safari in Kenya. Photo:

He also tells the magazine why he set up his camp in the Olare Motorogi Conservancy of the Maasai Mara.

Opened in 2013, Mahali Mzuri was built to protect large areas of the land that act as pathways for Africa’s famous Great Migration. Positioned within the Maasai Mara ecosystem, the camp has a front row view of the wild and roaming game of the Migration.

You can read the full article in the June edition of Why I Love Kenya, which is also available online.