A disappointing seven million viewers in the UK with the first shows of this latest series of The X Factor, with even Countryfile beating it in the ratings.
This must have come as a big disappointment after making such a fuss about the exciting “new X Factor family”.
Whether replacing Louis Walsh with Nick Grimshaw and adding Rita Ora to the panel has turned the viewers off, or the audience think the formula of rubbish act followed by sob story, a surprise, tears from at least on of the judges, ending with a feel good performance has just got stale remains to be seen.
But clearly the shake up has not had the desired effect.
Regardless, the audition stages continue today with the fifth programme of the series.
The X Factor 2015: Audition Show 5 is scheduled for broadcast today (28 October) on M-Net (DStv channel 102) at 16:30 with a repeat showing on Thursday 29 October at 03:00.